Director of Sales

Job Description

As a Director of Sales, you’ll play a crucial role in our mission to grow our revenue base. You will build brand awareness and develop strong working relationships with decision-makers and influencers within key accounts to achieve sales objectives. This person must be an energized sales executive, strategic problem solver, and relationship builder. The role requires cross-functional influential leadership skills and the ability to articulate the companies value proposition clearly. The objective of this role is to map out key customers, develop relationships with decision-makers, and subsequently close complex, long-term sales opportunities for the company.

ESSENTIAL POSITION DUTIES & RESPONSIBILITIES:

1. Sales Strategy and Execution:

· Develop and implement a comprehensive sales strategy for the direct accounts and distribution channels.

· Identify growth opportunities and create actionable plans to increase market share and revenue.

· Set and achieve sales targets, ensuring alignment with the company’s overall business objectives.

2. Channel Management:

· Build and nurture strong relationships with key direct accounts and distributors, ensuring long-term collaboration and business growth.

· Develop and execute joint business plans with directs accounts and distributors, focusing on product placement, pricing strategies, and promotional activities.

· Monitor market trends, competitor activities, and customer needs to inform sales strategies and adjust tactics as necessary.

3. Field Sales Leadership:

· Spend at least 50% of time in the field, visiting directs accounts, and key distributors to foster relationships and identify new business opportunities.

· Collaborate with peers to ensure consistent execution of sales strategies across all territories.

4. Product and Market Expertise:

· Leverage deep knowledge of HVAC products and solutions to effectively position the company’s offerings in the market.

· Work closely with product development and marketing teams to ensure that product offerings meet the needs of our customers.

· Conduct regular market analysis to identify trends, challenges, and opportunities within the HVAC industry.

5. Financial Management:

· Manage and deliver monthly sales budget, including forecasting.

· Monitor and report on sales performance, providing insights and recommendations to senior leadership.

6. Cross-Functional Collaboration:

· Collaborate with internal departments such as marketing, product management, and customer service to ensure seamless support for our customers.

· Participate in cross-functional teams to drive business initiatives, product launches, and promotional campaigns.

7. Customer Relationship Management:

Ensure high levels of customer satisfaction by addressing issues promptly and effectively.

· Utilize CRM tools to track and manage customer interactions, sales activities, and opportunities. Minimum 3 logins a week.

· Gather and relay customer feedback to relevant departments to improve products and services.

Required Skills/Abilities:

· Leadership: Proven track record of leading sales teams and achieving revenue growth in a competitive market.

· Sales Acumen: Deep understanding of the HVAC industry, including direct accounts and distributors.

· Travel: Willingness and ability to travel at least 50% of the time, including overnight travel.

· Communication Skills: Excellent verbal and written communication skills, with the ability to present to and influence senior leadership and key stakeholders.

· Technical Skills: Proficiency in CRM systems, sales analytics tools, and Microsoft Office Suite.

· Problem-Solving: Strong analytical and problem-solving skills, with the ability to think strategically and execute tactically.

· Customer Focus: Demonstrated ability to build and maintain strong customer relationships.

Education and Experience:

· Minimum of bachelor’s degree-level qualifications in a relevant field such as business or engineering; Postgraduate qualifications such as MBA desirable.

· Minimum of 10 years of sales experience in the HVAC industry, with a strong focus on distribution channels.

· Experience managing a portfolio around $5 to 10MM.

· Experience demonstrating aggressive growth.

· Deep track-record of sales execution and relationship development.

· First-hand knowledge of all aspects of sales including strategy, prospecting, key account management, funnel management, value selling, relationship selling.

· High level competency in business management, financial acumen and contracting.

· Experience that suggests an ability to hit ground running in a matrixed organization. Make decisions as they contribute significantly to a company’s sales success.